Innovation continues to be at the forefront of driving sales growth in the bread sector. Particulary by creating products that more easily capture health-focused and traditional non-bakery consumers. In line with this trend, Kells recently launched its newest product POWER FLOUR, a high quality protein bread blend.
Did you know?
34% consumers would pay more for bakery goods with specific health benefits
“Healthy” is in the top 4 priority considerations when buying bread in Ireland
Power Flour meets the growing trend for high protein diets and sprouted seeds
High Fibre/Source of Fibre
Protein is an important nutrient for “Helping with the growth and maintanance of normal bones and muscles” at every stage of life. This provides opportinites for bakers to develop niche products to a diverse demographic.